Coverart for item
The Resource Sway : the irresistible pull of irrational behavior, Ori Brafman and Rom Brafman

Sway : the irresistible pull of irrational behavior, Ori Brafman and Rom Brafman

Label
Sway : the irresistible pull of irrational behavior
Title
Sway
Title remainder
the irresistible pull of irrational behavior
Statement of responsibility
Ori Brafman and Rom Brafman
Creator
Contributor
Subject
Language
eng
Summary
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
259357
Cataloging source
DLC
http://library.link/vocab/creatorName
Brafman, Ori
Dewey number
155.9/2
Index
index present
LC call number
BF441
LC item number
.B725 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Brafman, Rom
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Rationalism
  • Irrationalism (Philosophy)
  • Stupidity
  • Errors
  • Conduct of life
  • Success
  • Conduct of life
  • Errors
  • Irrationalism (Philosophy)
  • Rationalism
  • Stupidity
  • Success
http://bibfra.me/vocab/lite/titleRemainder
the irresistible pull of irrational behavior
Label
Sway : the irresistible pull of irrational behavior, Ori Brafman and Rom Brafman
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Anatomy of an accident -- The swamp of commitment -- The Hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice
Control code
ocn181072590
Dimensions
22 cm
Extent
xiii, 206 pages
Isbn
9780385524384
Lccn
2007045640
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)181072590
Label
Sway : the irresistible pull of irrational behavior, Ori Brafman and Rom Brafman
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Anatomy of an accident -- The swamp of commitment -- The Hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice
Control code
ocn181072590
Dimensions
22 cm
Extent
xiii, 206 pages
Isbn
9780385524384
Lccn
2007045640
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)181072590

Library Locations

    • Monmouth Public LibraryBorrow it
      168 S Ecols St., Monmouth, OR, 97361, US
      44.848141 -123.23189
    • Silver Falls Library DistrictBorrow it
      410 S. Water Street, Silverton, OR, 97381, US
      45.003378 -122.781322
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