The Resource Franchise : the golden arches in Black America, Marcia Chatelain
Franchise : the golden arches in Black America, Marcia Chatelain
Resource Information
The item Franchise : the golden arches in Black America, Marcia Chatelain represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Chemeketa Cooperative Regional Library Service (CCRLS).This item is available to borrow from 2 library branches. This resource has been enriched with EBSCO NoveList data.
Resource Information
The item Franchise : the golden arches in Black America, Marcia Chatelain represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Chemeketa Cooperative Regional Library Service (CCRLS).
This item is available to borrow from 2 library branches.
This resource has been enriched with EBSCO NoveList data.
- Summary
- "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--
- Language
- eng
- Edition
- First edition.
- Extent
- 324 pages
- Contents
-
- Introduction: from sit-in to drive-thru
- Fast food civil rights
- Burgers in the age of black capitalism
- The burger boycott and the ballot box
- Bending the golden arches
- Black America, brought to you by...
- A fair share of the pie
- The miracle of the golden arches
- Conclusion: bigger than a hamburger
- Isbn
- 9781631493942
- Label
- Franchise : the golden arches in Black America
- Title
- Franchise
- Title remainder
- the golden arches in Black America
- Statement of responsibility
- Marcia Chatelain
- Subject
-
- African Americans -- Civil rights
- trueAfrican Americans -- Civil rights
- African Americans -- Economic conditions
- trueAfrican Americans -- Economic conditions
- Business enterprises -- Purchasing
- Business enterprises -- Purchasing -- United States
- trueChain restaurants
- Fast food restaurants
- Fast food restaurants -- United States
- trueFast food restaurants, chains, etc
- Franchises (Retail trade)
- Franchises (Retail trade) -- United States
- McDonald's Corporation
- McDonald's Corporation
- Race discrimination
- Race discrimination -- United States
- trueRestaurateurs
- United States
- trueCommunity activism
- trueAfrican American businesspeople
- trueAfrican American neighborhoods
- trueAfrican American-owned businesses
- Language
- eng
- Summary
- "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--
- Assigning source
- Provided by publisher
- http://library.link/vocab/ext/novelist/bookUI
- 10835592
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1979-
- http://library.link/vocab/creatorName
- Chatelain, Marcia
- Dewey number
- 338.70973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- TX945.3
- LC item number
- .C46 2020
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/resourcePreferred
- True
- http://library.link/vocab/subjectName
-
- McDonald's Corporation
- McDonald's Corporation
- Fast food restaurants
- Franchises (Retail trade)
- Business enterprises
- African Americans
- Race discrimination
- African Americans
- African Americans
- African Americans
- Business enterprises
- Fast food restaurants
- Franchises (Retail trade)
- Race discrimination
- United States
- http://bibfra.me/vocab/lite/titleRemainder
- the golden arches in Black America
- Label
- Franchise : the golden arches in Black America, Marcia Chatelain
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: from sit-in to drive-thru -- Fast food civil rights -- Burgers in the age of black capitalism -- The burger boycott and the ballot box -- Bending the golden arches -- Black America, brought to you by... -- A fair share of the pie -- The miracle of the golden arches -- Conclusion: bigger than a hamburger
- Control code
- on1102474552
- Dimensions
- 25 cm
- Edition
- First edition.
- Extent
- 324 pages
- Isbn
- 9781631493942
- Lccn
- 2019030794
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 40029719671
- Other physical details
- illustrations
- System control number
- (OCoLC)1102474552
- Label
- Franchise : the golden arches in Black America, Marcia Chatelain
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: from sit-in to drive-thru -- Fast food civil rights -- Burgers in the age of black capitalism -- The burger boycott and the ballot box -- Bending the golden arches -- Black America, brought to you by... -- A fair share of the pie -- The miracle of the golden arches -- Conclusion: bigger than a hamburger
- Control code
- on1102474552
- Dimensions
- 25 cm
- Edition
- First edition.
- Extent
- 324 pages
- Isbn
- 9781631493942
- Lccn
- 2019030794
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 40029719671
- Other physical details
- illustrations
- System control number
- (OCoLC)1102474552
Subject
- African Americans -- Civil rights
- trueAfrican Americans -- Civil rights
- African Americans -- Economic conditions
- trueAfrican Americans -- Economic conditions
- Business enterprises -- Purchasing
- Business enterprises -- Purchasing -- United States
- trueChain restaurants
- Fast food restaurants
- Fast food restaurants -- United States
- trueFast food restaurants, chains, etc
- Franchises (Retail trade)
- Franchises (Retail trade) -- United States
- McDonald's Corporation
- McDonald's Corporation
- Race discrimination
- Race discrimination -- United States
- trueRestaurateurs
- United States
- trueCommunity activism
- trueAfrican American businesspeople
- trueAfrican American neighborhoods
- trueAfrican American-owned businesses
Included in
Tone Tone is the feeling that a book evokes in the reader. In many cases, this category best answers the question, "What are you in the mood for?"
Writing style Writing style terms tell us how a book is written, from the complexity of the language to the level of the detail in the background.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.ccrls.org/portal/Franchise--the-golden-arches-in-Black-America/LZsFcMhoiGk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.ccrls.org/portal/Franchise--the-golden-arches-in-Black-America/LZsFcMhoiGk/">Franchise : the golden arches in Black America, Marcia Chatelain</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.ccrls.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.ccrls.org/">Chemeketa Cooperative Regional Library Service (CCRLS)</a></span></span></span></span></div>
